SPAL Studio was created following the need to establish a single and unique vision both for the brand and the product as an extension of the brand. More and more consistent, SPAL Studio's concept evolves into a universe that intends to re-position the brand and rationalize the internal product development department (DDP). This manifesto intends to recreate the department and establish a dynamic, involving and inspiring enviroment, either in its external communication as well as in its structure. | New objectives will be traced and new goals will be reached, new processes and new methodologies will be implemented, as well as new challenges are be welcome; a new language will be absorbed and a new concept will be transmitted. A new image will be idealized and a new and renewed image will arrive to consumers. SPAL Studio will be more than a development department: it will be a space for creation, innovation, exploration and experimentation, communication and dynamics! |
DYNAMISM | INNOVATION | CREATIVITY | COMMUNICATION | ||
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