SPAL Studio was created following the need to establish a single and unique vision both for the brand and the product as an extension of the brand. More and more consistent, SPAL Studio's concept evolves into a universe that intends to re-position the brand and rationalize the internal product development department (DDP). This manifesto intends to recreate the department and establish a dynamic, involving and inspiring enviroment, either in its external communication as well as in its structure.   New objectives will be traced and new goals will be reached, new processes and new methodologies will be implemented, as well as new challenges are be welcome; a new language will be absorbed and a new concept will be transmitted. A new image will be idealized and a new and renewed image will arrive to consumers. SPAL Studio will be more than a development department: it will be a space for creation, innovation, exploration and experimentation, communication and dynamics!